Strategy audits Enquire
The Blu Dexter Library

Playbooks for businesses that sell with intent

Practical guides, templates and tools from the Blu Dexter strategy team, written for how businesses actually win customers, in India and around the world.

Delivered to your email in minutesPay in INR or USDLicensed for use in your businessFree updates for a year

Sales & Pricing

Win more of the enquiries you already get.

The Enquiry-to-Client Playbook cover
No. 01

The Enquiry-to-Client Playbook

WhatsApp conversations that turn enquiries into clients

Two editions: India (English & Hinglish, 154 messages) or Global (English, 77 messages)

Inside

  • The five moments of every enquiry
  • Ready-to-send messages for every stage of a sale
  • Price, discount and “let me think about it” replies
  • Follow-up rhythm, labels and quick replies
  • Voice note scripts and a monthly checklist
₹1,500 · $29Get the playbookPDF delivered to your email within minutes

Use code DEXTER PLAYBOOK at checkout for 25% off.

Sample page 1 from The Enquiry-to-Client PlaybookSample page 2 from The Enquiry-to-Client PlaybookSample page 3 from The Enquiry-to-Client Playbook
The Proposal Playbook cover
No. 02

The Proposal Playbook

Quotations, scope and payment terms that win

Guide + 10 Google Docs templates

Inside

  • How to structure a proposal that gets signed
  • 10 proposal and quotation templates
  • Scope, payment-term and GST wording
  • Follow-up messages after sending a quote
The Pricing Playbook cover
No. 03

The Pricing Playbook

Package, price and raise prices with confidence

Guide + message templates

Inside

  • Good, better, best packaging
  • How to present a price
  • When and how to raise prices
  • Messages for announcing increases and handling pushback

Planning & Numbers

Plan with clarity, measure what matters.

The 90-Day Growth Planner cover
No. 04

The 90-Day Growth Planner

Your marketing plan, built in minutes

Intelligent Google Sheet + guide

Inside

  • Enter industry, city, budget and goal
  • Channel mix and budget split
  • Week-by-week task plan
  • KPI targets and review sheet
The Marketing Numbers Toolkit cover
No. 05

The Marketing Numbers Toolkit

CAC, LTV, break-even, budget and ROAS

5 connected Google Sheets

Inside

  • Customer acquisition cost and lifetime value
  • Break-even calculator
  • Annual budget planner
  • Monthly ROAS tracker

Real Estate

For developers, builders and their sales teams.

The Project Launch Playbook cover
No. 06

The Project Launch Playbook India edition

Launch a residential project that sells out

Industry guide + launch planner

Inside

  • 90-day pre-launch to launch plan
  • RERA-safe advertising checklist
  • Channel partner programme and pitch
  • Site-visit booking and conversion scripts
  • Lead handling and follow-up for sales teams
The Developer Brand Playbook cover
No. 07

The Developer Brand Playbook

Build a company brand buyers trust before the project

Industry guide

Inside

  • Why buyers choose developers, not just projects
  • Trust signals: delivery record, proof, transparency
  • Content and PR for developer brands
  • Reaching NRI and investor buyers

B2B

For manufacturers, exporters and suppliers.

The IndiaMART Field Guide cover
No. 08

The IndiaMART Field Guide India edition

Listings that buyers choose

Guide + 300 description templates

Inside

  • How listings are found and chosen
  • Title and specification formulas
  • 300 product description templates
  • Photo and catalogue checklist
The Export Buyer Playbook cover
No. 09

The Export Buyer Playbook

From first email to reorder

Guide + 40 email templates

Inside

  • Finding and approaching overseas buyers
  • 40 emails: first contact to reorder
  • Samples, pricing and negotiation
  • Follow-up and relationship rhythm
The Manufacturer's Growth Playbook cover
No. 10

The Manufacturer's Growth Playbook

Turn capability into a steady pipeline

Industry guide

Inside

  • Positioning a manufacturer beyond price
  • Website, catalogue and LinkedIn that win RFQs
  • Building and managing a dealer network
  • Trade shows that produce orders

Healthcare

For clinics, hospitals and diagnostics.

The Patient Communication Playbook cover
No. 11

The Patient Communication Playbook India edition

WhatsApp, reminders and reviews, done well

Guide + message library (English & Hindi)

Inside

  • Appointment, reminder and follow-up messages
  • Review requests that patients act on
  • Handling complaints with care
  • Daily routine for the front desk
The Clinic Growth Playbook cover
No. 12

The Clinic Growth Playbook

More of the right patients, without discounting

Industry guide

Inside

  • Google Maps and “near me” visibility
  • Treatment pages patients trust
  • Ads that stay within medical guidelines
  • Referral and doctor-to-doctor growth

Architects & Interiors

For design practices that want better clients.

The Premium Client Playbook cover
No. 13

The Premium Client Playbook

Win better projects at better fees

Industry guide

Inside

  • Positioning a practice for premium clients
  • Portfolio and case studies that sell
  • Client brief, proposal and fee conversations
  • Instagram, Pinterest and referral systems

Collections

Related titles together, available as each set is complete.

The Sales Collection

Enquiry-to-Client, Proposal and Pricing playbooks

₹4,000 · $79Titles separately: ₹5,000 · In preparation

The Real Estate Collection

Both real estate guides and the Enquiry-to-Client Playbook

₹5,500 · $99Titles separately: ₹7,000 · In preparation

The B2B Collection

All three B2B guides and the 90-Day Growth Planner

₹6,500 · $119Titles separately: ₹8,500 · In preparation

The Clinic Collection

Both healthcare guides and the Marketing Numbers Toolkit

₹4,500 · $89Titles separately: ₹5,500 · In preparation

The Complete Library

Every title, with all future updates

₹15,000 · $249Titles separately: ₹28,000 · In preparation

Questions

How do I receive my purchase?

Right after payment, your PDF is emailed to the address you entered at checkout, usually within a few minutes. Please check your Promotions or Spam folder if you don't see it.

Can I use it in my business?

Yes. Each copy is licensed for use within your own business and team. Please don't resell it or share the file publicly.

Is this a done-for-you service?

No. Library titles are guides and templates you use yourself. If you'd prefer us to set things up for you, book a strategy audit and we'll recommend the right service.

Do you offer refunds?

Because these are instant digital downloads, we don't offer refunds. If your file doesn't arrive, won't open or something is missing, write to [email protected] and we'll fix it right away.

Do you accept coupon codes?

Yes. Enter your code at checkout and tap Apply; the discount is shown before you pay. Codes can't be combined, and each code has its own validity.

Can I buy from outside India?

Yes. Choose US dollars at checkout and pay with any major international card. Rupee prices include GST for buyers in India.

Buying from outside India? Choose US dollars at checkout; international cards are accepted.

Strategy audits by appointment Book a strategy audit