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Free tools

Free marketing calculators and tools

Calculators and quick quizzes for ad budgets, sales targets, pricing, SEO and brand health, plus tools for real estate, healthcare, export and lifestyle brands.

Calculator · 1 minute
Ad spend & ROAS calculatorSee the leads, sales and profit your ad budget should bring, and your break-even point.
Calculator · 1 minute
In-house vs agency cost calculatorCompare salaries, overheads, tools and hiring time with an agency retainer.
Calculator · 1 minute
Website conversion leak calculatorSee the sales your existing traffic could bring if more visitors enquired.
Calculator · 1 minute
Lead response time calculatorEstimate the deals and revenue you lose by replying to enquiries late.
Calculator · 1 minute
Lead-to-sale funnel calculatorFollow enquiries to meetings, proposals and deals, and find the stage to fix first.
Calculator · 1 minute
Sales target calculatorWork back from a revenue target to the leads and budget it will take.
Calculator · 1 minute
Cost-per-lead checkerFind the most you can pay per lead, and check if your current CPL is healthy.
Calculator · 1 minute
Customer lifetime value & CAC calculatorCompare what a customer is worth over time with what it costs to win one.
Calculator · 1 minute
Real estate project marketing budgetPlan a project's marketing budget, and the leads and site visits it needs.
Calculator · 1 minute
Clinic break-even calculatorSee the new patients needed to pay back a clinic or equipment investment.
Calculator · 1 minute
Export buyer lifetime valueSee what one overseas buyer is worth over the years vs the cost to win them.
Calculator · 1 minute
Trade show ROI calculatorCompare the full cost of a stall with the leads and orders it brings.
Calculator · 1 minute
Influencer campaign ROI calculatorEstimate clicks, orders and return from a creator collaboration before you pay.
Calculator · 1 minute
Marketing budget plannerSet a yearly budget from revenue and margin, with a starting split by channel.
Calculator · 1 minute
Launch timeline plannerPick what your launch needs and get a week-by-week plan and launch date.
Calculator · 1 minute
Content calendar sizerWork out the articles, posts and videos a month needed to rank for your topics.
Calculator · 1 minute
Price positioning calculatorSee where your price sits against competitors, and what a rise does to profit.
Calculator · 1 minute
Discount vs value calculatorSee how many extra sales a discount needs just to break even.
Calculator · 1 minute
Google reviews calculatorSee how many new reviews you need to reach your target star rating.
Calculator · 1 minute
SEO traffic value calculatorSee what your organic traffic would cost as ads, and the sales it brings.
Calculator · 1 minute
PR reach value calculatorCompare a feature's reach with what the same reach would cost as ads.
Quiz · 12 questions
AI search visibility checkAnswer 12 questions to see how likely ChatGPT and Google AI are to mention you.
Quiz · 12 questions
Brand & SEO health scoreScore your brand, website and SEO out of 100, with the three fixes to make first.
Quiz · 8 questions
Brand archetype quizFind which of the 12 brand archetypes fits you, and what it means for your voice.
Quiz · 10 questions
Paid ads readiness quizFind out if ads will pay back now, or what to fix first.
Quiz · 8 questions
Which market first? quizRank the Gulf, UK, US, Australia, Southeast Asia and India for your business.

Use them before you spend

Each tool answers one question owners ask us before they commit a budget: will ads pay back, how many leads do we need, where do deals get lost, what is a customer worth, should we hire or outsource, and can AI assistants find us. Every result explains what the number means and what to fix first.

Questions

Are these tools free?

Yes. No sign-up is needed, and your numbers stay in your browser unless you choose to email yourself a result.

Can I use them for my clients?

Yes. Share the links freely. If you would like a version with your own branding, get in touch.

Will you add more tools?

Yes. Tell us which calculator would help you most, and we will consider it for the next set.

“Strategy that survived the boardroom. Execution that survived the calendar.”

Vikram Nair, CEO, Real Estate

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