Work out how many articles, posts and videos a month it takes to cover your target searches, and the hours involved.
Results are estimates to guide decisions, not financial advice. Your numbers stay in your browser.
Posting every day does not help if the posts answer nobody's question. Start from what your buyers search, group related searches, and write one strong page for each group.
Read more: Share of search: an early signal of market share.
Start with the questions customers ask your sales team, then check Google's suggestions and "People also ask" for each one.
One clear page per topic usually works best. Split a topic only when the searches need different answers.
Often a few months for new pages, sooner for sites Google already trusts. Steady publishing matters more than bursts.
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