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Free quiz · Strategy audit

Brand health check: score your brand and website in 3 minutes

Answer 12 quick questions to get a score out of 100 and the three fixes that would make the biggest difference.

Answer each question

Can a stranger tell what you do and who it is for within 5 seconds of opening your homepage?

Ask someone outside the business to try.

Have you written down why buyers should choose you over your top three competitors?

One or two sentences your whole team would agree with.

Do your logo, colours and tone look the same across your website, social media and print?

Consistency makes a brand easier to remember and trust.

Do you appear on the first page of Google for your main service and city?

Search it in a private window, for example "dental clinic South Delhi".

Does your website load in under 3 seconds on a phone?

Test it on mobile data, not office wifi.

Does your website show case studies, testimonials or client names?

Proof near the top of the page works best.

Do you know which source each enquiry came from: Google, ads, referrals or social?

Tracked in a CRM, a sheet or analytics.

Is your Google Business Profile complete, with reviews from the last month?

Photos, services, hours and recent reviews.

Have you published useful content in the last three months?

Articles, guides, videos or posts that answer buyers' questions.

Does each of your main services have its own page?

Not one page listing everything.

Can people enquire easily from every page, by WhatsApp, phone or a short form?

Three fields or fewer is ideal.

Has your brand been reviewed or refreshed in the last five years?

Markets, buyers and competitors change.

Fix these first

    Book a strategy auditSee Brand Intelligence

    Results are a starting point based on your answers. Your answers stay in your browser.

    What the score covers

    The 12 questions cover the four things that decide whether a buyer chooses you: how clearly you explain what you do, whether you look consistent and credible, whether buyers can find you, and how easy you are to contact.

    How the score works

    Each question is weighted by how much it tends to affect enquiries. "Not sure" counts for a quarter of the points. The fixes shown are your highest-weighted gaps.

    • 75–100: strong foundations.
    • 50–74: a solid base with clear gaps.
    • 0–49: needs work, starting with clarity.

    Want a deeper look? Our strategy audit reviews your brand, website and competitors and gives you a written diagnosis.

    Questions

    How accurate is the score?

    It is a quick self-check, weighted by our experience, not a full audit. It is good at showing where to start.

    Who should answer the questions?

    The founder or marketing lead. If you are not sure about one, choose "Not sure" rather than guessing.

    What is in a full strategy audit?

    A review of your positioning, website, search visibility, competitors and enquiry process, with a written diagnosis and priorities.

    Is my data saved?

    No. Your answers stay in your browser. Nothing is sent unless you choose to email yourself the result.

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    “Strategy that survived the boardroom. Execution that survived the calendar.”

    Vikram Nair, CEO, Real Estate

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