Launch Plan
Every asset, channel and date on one map.
Launch MapAsset ListWho Does What
A 90-day plan to launch a new product, project or market, with every step scheduled.
Most launches fail because of poor timing and order, not a bad idea.
Every asset, channel and date on one map.
Which channels go first, and why.
One clear story, from billboards to sales calls.
What works in week one gets scaled by week twelve.
Step 01 · Plan
Step 02 · Assets
Step 03 · Launch
Step 04 · Track
“They handed us a position competitors now have to react to.”
Aarav Kapoor, MD, Meridian Developments
The idea is half the work. The order is the other half.
See Our MethodYes. We review what’s left, put it in the right order and recover as much momentum as the timeline allows.
The plan adjusts. We reschedule without losing the impact of the launch.
The launch map assigns every asset an owner and a date, third parties included.
Clear targets for awareness, leads and sales, set on day one and reviewed on day 90.
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