Sales target calculator: how many leads do you need?

Results are estimates to guide decisions, not financial advice. Your numbers stay in your browser.

Plan from the target, not the budget

Most marketing budgets are set as a percentage of last year. Working back from the revenue you need shows whether that budget can actually get you there.

Deals needed = revenue target ÷ sale value
Leads needed = deals ÷ close rate
Marketing budget = leads × cost per lead

If the numbers look too big

Raise the close rate: better follow-up is usually cheaper than more leads.
Raise the sale value: packages and premium options.
Lower cost per lead: sharper targeting and pages that convert.

Questions

Should I include repeat business?

No. Enter only the new revenue marketing needs to win; repeat and referral revenue comes on top.

What close rate should I use?

Your own from the last 6–12 months. If you do not track it, count deals won and divide by enquiries received in the same period.

Does the budget include agency fees?

No. It covers media spend to generate the leads. Add creative, content and agency costs on top.

Is my data saved?

No. The calculation runs in your browser. Nothing is sent unless you choose to email yourself the result.

More free tools

Calculator · 1 minute

Lead-to-sale funnel calculatorFollow enquiries to meetings, proposals and deals, and find the stage to fix first.

Calculator · 1 minute

Cost-per-lead checkerFind the most you can pay per lead, and check if your current CPL is healthy.

Calculator · 1 minute

Customer lifetime value & CAC calculatorCompare what a customer is worth over time with what it costs to win one.

Calculator · 1 minute

Ad spend & ROAS calculatorSee the leads, sales and profit your ad budget should bring, and your break-even point.