ImageImage slot · swap freely
IThe Memory
Recall Audit
How much of the category mind you actually own.
Aided & Unaided RecallSalience IndexCategory Map
Know exactly where you stand before you spend a rupee defending it.
You cannot defend a position you cannot see.
How much of the category mind you actually own.
The leading indicator of revenue, tracked.
Who owns which story — and what is unclaimed.
One board-ready read of where you stand.
Fig. I — The Audit
Fig. II — The Index
Fig. III — The Map
Fig. IV — The Report
“We stopped justifying ourselves and started defining the category.”
Rohit Malhotra — CMO, Industrial Manufacturing
No opinion survives this stage without data behind it.
See The FrameworkOne board-ready Intelligence Report: recall, share of search, the narrative map, and your 90-day priorities.
Three weeks — standalone, or as stage I of the Value Moat™.
Search data, social listening, category panels and your own analytics — triangulated, never single-source.
It is written for the board first — one narrative up front, the evidence appendix behind it.
Reply within 27 minutes · Four places remain for Q3