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Brand Audit & Competitive Intelligence

Brand Intelligence

Find out exactly how your brand compares with competitors, before you spend on marketing.

Brand AwarenessSearch ShareCompetitor Messages
Why It Matters

You can’t improve your position until you can see it clearly.

What We Do

Four Checks, One Clear Picture

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IAwareness

Brand Awareness Check

How many buyers in your market know and remember you.

Prompted & Unprompted AwarenessVisibility ScoreMarket Map
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IIDemand

Search Share

How often people search for you compared with competitors, an early sign of future sales.

Search ShareTrends Over Time12-Month Forecast
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IIIThe Story

Competitor Messaging Map

What each competitor claims, and which messages nobody owns yet.

Competitor MessagesMessage GapsOpen Opportunities
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IVThe Result

Brand Audit Report

One clear report your leadership team can act on.

Full Report90-Day PrioritiesBenchmarks
24 hrsmaximum reply time to every enquiry
1clear story across every channel
1team, from strategy to launch
Step By Step

Our Process

Step 1, Audit: Brand audit scorecard

Step 01 · Audit

Step 2, Search Data: Share of search chart comparing a brand with two competitors

Step 02 · Search Data

Step 3, Competitor Map: Positioning map of a brand and its competitors

Step 03 · Competitor Map

Step 4, Report: Brand intelligence report

Step 04 · Report

“We stopped justifying ourselves and started defining the category.”

Rohit Malhotra, CMO, Industrial Manufacturing

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Our Approach

Every Finding Backed By Data

We don’t rely on opinions. Every conclusion comes from real data.

See Our Method
From The Journal

Further Reading

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Before You Ask

Frequently Asked Questions

What do we receive at the end?

A clear report covering brand awareness, search share, competitor messaging and your priorities for the next 90 days.

How long does the audit take?

Three weeks, as a standalone project or as stage I of the Value Moat™.

What data sources do you use?

Search data, social listening, category panels and your own analytics, cross-checked and never single-source.

Will our leadership team actually read it?

Yes. It opens with a short summary for leadership, with the detailed evidence at the back.

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See Yourself The Way The Market Does

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