Website conversion calculator: what is your site leaving on the table?

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Results are estimates to guide decisions, not financial advice. Your numbers stay in your browser.

Why conversion comes before traffic

More traffic costs more every month. A better-converting website keeps paying back on the visitors you already have, including the ones your ads and SEO bring in later.

Enquiries = visitors × conversion rate
Customers = enquiries × close rate
Missed sales a year = (customers at target − customers now) × sale value × 12

The usual first fixes

A clear headline: what you do, for whom, and why you
Proof near the top: clients, results, reviews, certifications
One obvious next step, with WhatsApp and phone as options
Shorter forms, and fast pages on mobile

Questions

What is a good website conversion rate?

For service and B2B websites, roughly 1–3% of visitors enquiring is common; well-built pages for a focused offer often do better. Compare against your own past numbers first.

Where do I find my numbers?

Visitors are in Google Analytics. Count enquiries from your forms, calls and WhatsApp for the same 30 days, then divide by visitors.

How fast can conversion improve?

Clear wording, proof and a simpler form can be fixed in weeks. Testing a few versions then shows what works best for your buyers.

Is my data saved?

No. The calculation runs in your browser. Nothing is sent unless you choose to email yourself the result.