Export buyer value calculator: what is one overseas buyer worth?

Book a strategy audit See B2B & export marketing

Results are estimates to guide decisions, not financial advice. Your numbers stay in your browser.

Why export marketing is an investment

Winning an overseas buyer takes samples, visits and months of follow-up. Judged on the first order, it can look expensive. Judged on years of repeat orders, it is usually one of the best returns a manufacturer can get.

Profit per order = order value × margin
Lifetime profit = profit per order × orders a year × years
Return = lifetime profit ÷ cost to win

What overseas buyers check first

A website that shows certifications, capacity, quality systems and clients.
Fast, clear replies in their time zone.
Proof you have shipped to their market before.

Questions

Should I enter values in rupees or dollars?

Either. Use the ₹ / $ switch; amounts convert at ₹88 to $1.

What counts as the cost to win a buyer?

Everything spent to land them: samples and freight, travel, trade show share, marketing and the sales team's time.

How do I use the "most you could spend" figure?

It is the cost to win a buyer at which you would still earn three times your outlay over the relationship; a useful ceiling for samples and visits.

Is my data saved?

No. The calculation runs in your browser. Nothing is sent unless you choose to email yourself the result.

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