Influencer ROI calculator: will a collaboration pay back?

Book a strategy audit See lifestyle brand marketing

Results are estimates to guide decisions, not financial advice. Your numbers stay in your browser.

Look past follower counts

Followers tell you little about results. Engagement shows how many people actually pay attention, and clicks and orders show whether that attention turns into sales.

Engaged people = followers × engagement rate × posts
Orders = engaged × click rate × conversion rate
Return on spend = (orders × order value) ÷ campaign cost

Make collaborations pay

Choose creators whose audience matches your buyers, not just the biggest numbers.
Give each creator a unique code or link so you can track sales.
Ask for usage rights and reuse the best content in ads.

Questions

What engagement rate is good?

It varies by platform and size: smaller creators often have higher engagement. Check recent posts rather than relying on a media kit.

What if the campaign is for awareness?

Then look at cost per engaged person as well as orders. The tool shows both, so you can compare creators fairly.

Should I count repeat purchases?

This tool counts first orders only, which keeps it cautious. If customers buy again, the real return is higher.

Is my data saved?

No. The calculation runs in your browser. Nothing is sent unless you choose to email yourself the result.

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