PR value calculator: what is a media feature's reach worth?

Results are estimates to guide decisions, not financial advice. Your numbers stay in your browser.

Reach is only part of the value

A media feature does things an ad cannot: it is independent proof, it ranks in search, and AI assistants cite it. This tool compares only the reach, so treat the result as a floor, not the full value.

Readers who see it = monthly readers × share who see it
Ad cost for the same reach = readers who see it ÷ 1,000 × cost per 1,000 views

Why we do not use "advertising value equivalent"

The measurement industry's Barcelona Principles say that advertising value equivalents (AVEs) are not the value of communication. Instead of a made-up "worth", this tool shows real reach, cost per reader and visits, so you can compare PR fairly with other channels.

Source: Barcelona Principles 3.0: what they are and what they mean.

Questions

How do I find a publication's readers?

Ask for their media kit, or check their audience figures. Use monthly readers or unique visitors, not page views.

What share of readers will see one article?

Usually a small fraction of the total audience. Start cautiously, then check the article's actual views if the publication can share them.

How do I measure what PR really does?

Track visits and searches for your name after coverage, enquiries that mention it, and whether AI assistants start citing you.

Is my data saved?

No. The calculation runs in your browser. Nothing is sent unless you choose to email yourself the result.

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