SEO traffic value calculator: what is your organic traffic worth?

Results are estimates to guide decisions, not financial advice. Your numbers stay in your browser.

SEO as an asset, not a cost

Paid traffic stops the day you stop paying. Organic traffic keeps coming, which is why it is worth knowing what it would cost to replace it with ads.

Ad-equivalent value = organic visits × average cost per click
Revenue from SEO = visits × enquiry rate × close rate × sale value

Should I include branded searches?

People searching your name would likely find you anyway. For a cautious figure, use only non-brand organic visits.

Why might ads convert differently?

Ad visitors and organic visitors behave differently. The ad-equivalent value is about what it would cost to get the same visits, not the same sales.

How do I grow this number?

Cover more of the searches your buyers make, improve pages that rank just below the top results, and earn links from trusted sites.

Is my data saved?

No. The calculation runs in your browser. Nothing is sent unless you choose to email yourself the result.