Strategy Audits · Q3 2026 · Four places remainEnquire
The Journal — 02

Market Insights

Data-driven category research.

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The 76% Rule: How Buyers Research You Before They Ever Call

Seven-plus touches, zero conversations — inside the silent research phase that decides B2B and big-ticket purchases.

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The Archive

Recent Entries

08 May 2026

The 76% rule: how buyers research you before they ever call.

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24 Apr 2026

Share of search predicts revenue by six months.

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10 Apr 2026

NCR luxury housing: the memory premium, measured.

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27 Mar 2026

B2B buying committees grew to eight seats. Your message didn’t.

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13 Mar 2026

Health D2C trust-pricing index, 2026 edition.

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27 Feb 2026

What AI answers cite: an AEO field study.

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The Application

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Before You Ask

Quiet Answers

Can we use your data in our decks?

Yes, with attribution. For custom cuts of a study, write to us — most requests take a week.

How is the data gathered?

Search panels, category trackers and field studies — methodology footnoted in every piece.

Can we commission a custom study?

Yes — most custom cuts ship within two weeks.

Do you cover our category?

Real estate, B2B, health and lifestyle first — reader requests decide what comes next.

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