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The Lab · Practical Guides

The Lab

Step-by-step guides to testing and improving your marketing.

Physiotherapist treating a patient's shoulder
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Physiotherapy Clinic Marketing: Getting Found After An Injury

People look for a physiotherapist when they are in pain and want help fast. How to get found, build trust and keep patients.

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Recent Articles

Material samples and printed images laid out for a moodboardThe Lab

Inside A Repositioning: What To Measure, Month By Month

Repositioning a brand takes months, and the early signs are easy to miss. Here is what to track at each stage so you know it is working.05 Oct 2026 · 4 min readRead →Lit bookshelf with a sculptural lamp in a quiet studyThe Lab

A One-Page Marketing Plan For 2027

Most marketing plans are too long to use. A simple one-page template for 2027 that your whole team can follow.04 Oct 2026 · 3 min readRead →Business leader walking through a softly lit corridorThe Lab

How To Test A Founder's LinkedIn In 90 Days

A simple 90-day plan to find out what works on your founder's LinkedIn, instead of posting and hoping.30 Sep 2026 · 4 min readRead →Nurse reviewing patient records at a deskThe Lab

Website Mistakes That Cost Clinics Appointments

Many clinic websites look fine but lose patients quietly. Ten common mistakes and how to fix each one.29 Sep 2026 · 3 min readRead →Film crew on a brand campaign photo shootThe Lab

When To Retire A Tagline, And How To Do It

Some taglines outlive their usefulness. Here is how to tell when yours has, and how to replace it without confusing your customers.22 Sep 2026 · 4 min readRead →Doctor and patient reviewing a treatment plan on a tabletThe Lab

Google Ads For Clinics: What To Measure Beyond Cost Per Lead

A cheap lead is not always a good lead. What clinics should measure in Google Ads, from appointments to treatment value.15 Sep 2026 · 3 min readRead →Double-height clubhouse lounge with a red maple treeThe Lab

Testing Your Sales Gallery Script

What your team says in the sales gallery can matter as much as the show flat. Here is a simple way to test and improve it.14 Sep 2026 · 4 min readRead →Front desk host welcoming a guestThe Lab

Why Reply Time Wins Enquiries, And How To Speed Yours Up

The business that replies first often wins the customer. Here is how to set up your team to reply faster without hiring more people.05 Sep 2026 · 4 min readRead →Designer sketching logo concepts in a notebookThe Lab

How To Brief A Branding Agency

A clear brief gets you a better brand and a fairer quote. What to include, with a simple one-page template.01 Sep 2026 · 3 min readRead →People walking past a design boutique storefrontThe Lab

How To Get AI Assistants To Mention Your Brand

A practical checklist for making sure AI assistants can find and describe your business accurately.28 Aug 2026 · 4 min readRead →Dentist explaining an X-ray to a patient in the chairThe Lab

How Dental Clinics Can Win Implant And Aligner Patients

Implants and aligners are big decisions for patients. How to earn trust, answer cost questions and turn enquiries into treatment.24 Aug 2026 · 3 min readRead →Glass-walled corner cabin in a modern corporate officeThe Lab

What A Strategy Audit Covers, And When You Need One

A strategy audit shows what is holding your brand back and what to fix first. What it covers and when you need one.19 Aug 2026 · 3 min readRead →Bright hospital waiting area with patients and staffThe Lab

Hospital SEO: How To Rank For Treatment Searches

Patients search for treatments, not hospital names. How to rank for the treatments you most want to grow.13 Aug 2026 · 3 min readRead →Woman on the terrace of a luxury apartment at sunsetThe Lab

LinkedIn For Real Estate Founders: A 30-Day Starting Plan

A simple 30-day plan for real estate founders to build trust on LinkedIn with buyers, investors and partners.07 Aug 2026 · 4 min readRead →Nurse talking with a patient beside a sunlit windowThe Lab

How Clinics Can Get More Patients Without Discounting

Discounts bring price shoppers, not loyal patients. Seven practical ways to grow patient numbers while keeping your fees.29 Jul 2026 · 4 min readRead →Clinic front desk team checking in a patientThe Lab

Google Business Profile For Clinics: A Practical Checklist

A step-by-step checklist to set up and improve your clinic's Google Business Profile so more nearby patients find you.23 Jul 2026 · 4 min readRead →Doctor and colleague talking as they walk through a hospitalThe Lab

How To Choose A Healthcare Marketing Agency In Delhi

Ten questions to ask before you hire a healthcare marketing agency, and the warning signs that tell you to keep looking.20 Jul 2026 · 4 min readRead →
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Frequently Asked Questions

Can we suggest a topic?

Yes. Send it on WhatsApp. We write about the questions we hear most often.

Are these case studies?

No. They are practical guides showing how to run each test yourself. Examples are illustrations, and we label them that way.

What if a test does not work?

That is useful too. Each guide explains what to measure, so you can tell what failed and what to change next.

Can we run these tests ourselves?

Yes. Each guide includes the steps and what to track. If you want help, book a strategy audit.

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