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The Journal · Strategy & Growth

Strategy & Growth

Positioning, pricing, AI search and marketing plans that work in any industry.

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Every Category Eventually Gets A Default. Become It Before Someone Else Does.

Why markets settle on one obvious name, and how that choice gets made years before it looks inevitable.

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Tablet showing a dashboard of enquiries and resultsStrategy & Growth

How Buyers Research You Before They Ever Call

Most buyers look you up several times before they get in touch. Here is what happens in that silent research phase, and how to win it.10 Oct 2026 · 4 min readRead →Table lamp glowing against a timber-panelled wallStrategy & Growth

Positioning Is A Subtraction Exercise

Strong positioning is less about what you add and more about what you are willing to leave out.08 Oct 2026 · 4 min readRead →Material samples and printed images laid out for a moodboardStrategy & Growth

Inside A Repositioning: What To Measure, Month By Month

Repositioning a brand takes months, and the early signs are easy to miss. Here is what to track at each stage so you know it is working.05 Oct 2026 · 4 min readRead →Lit bookshelf with a sculptural lamp in a quiet studyStrategy & Growth

A One-Page Marketing Plan For 2027

Most marketing plans are too long to use. A simple one-page template for 2027 that your whole team can follow.04 Oct 2026 · 3 min readRead →Tablet showing an elegant website design on a dark deskStrategy & Growth

Share Of Search: An Early Signal Of Market Share

How often people search for your brand, compared with competitors, can tell you where your market share is heading.02 Oct 2026 · 4 min readRead →Business leader walking through a softly lit corridorStrategy & Growth

How To Test A Founder's LinkedIn In 90 Days

A simple 90-day plan to find out what works on your founder's LinkedIn, instead of posting and hoping.30 Sep 2026 · 4 min readRead →Brand team reviewing identity sketches and colour swatchesStrategy & Growth

Writing Brand Claims Competitors Can't Copy

Most brand claims are easy to copy. Here is how to write ones that only you can make.27 Sep 2026 · 4 min readRead →Leather briefcase on a deskStrategy & Growth

Personal Branding For CEOs: Founder Content That Builds Trust

Buyers, investors and employees want to know who leads a company. How CEOs can share content that builds trust.25 Sep 2026 · 3 min readRead →Film crew on a brand campaign photo shootStrategy & Growth

When To Retire A Tagline, And How To Do It

Some taglines outlive their usefulness. Here is how to tell when yours has, and how to replace it without confusing your customers.22 Sep 2026 · 4 min readRead →Tall lobby with green walls and timber-clad columnsStrategy & Growth

How UAE Companies Choose A Brand Agency In India

More UAE companies work with Indian brand agencies. What they look for, what worries them and how to make it work.20 Sep 2026 · 3 min readRead →Fragrance bottle styled on stone for a product shootStrategy & Growth

Price Is A Story You Tell Twice

Customers judge your price twice: once before they buy and again after. Your brand shapes both moments.19 Sep 2026 · 4 min readRead →Lit office windows in a corporate building at nightStrategy & Growth

Brand Debt Builds Up Faster Than Ad Spend

Every shortcut in your brand creates a small debt. Left alone, it makes every rupee of advertising work harder for less.11 Sep 2026 · 4 min readRead →Corporate wellness session in an officeStrategy & Growth

In-House Marketing Team Or Agency? How To Decide

Should you build your own marketing team or hire an agency? The real costs, strengths and risks of each.10 Sep 2026 · 3 min readRead →Front desk host welcoming a guestStrategy & Growth

Why Reply Time Wins Enquiries, And How To Speed Yours Up

The business that replies first often wins the customer. Here is how to set up your team to reply faster without hiring more people.05 Sep 2026 · 4 min readRead →Brand moodboard with print layouts and material samplesStrategy & Growth

Stand Out Or Disappear: Staying Remembered In Slow Markets

When buyers take months or years to decide, the brand they remember at the right moment wins. Here is how to stay in their mind.03 Sep 2026 · 4 min readRead →Designer sketching logo concepts in a notebookStrategy & Growth

How To Brief A Branding Agency

A clear brief gets you a better brand and a fairer quote. What to include, with a simple one-page template.01 Sep 2026 · 3 min readRead →Laptop showing a newly launched brand websiteStrategy & Growth

Which Sources AI Assistants Quote, And How To Become One

More buyers now ask AI assistants for recommendations. Here is what tends to shape their answers, and how to make sure your brand is part of them.31 Aug 2026 · 4 min readRead →People walking past a design boutique storefrontStrategy & Growth

How To Get AI Assistants To Mention Your Brand

A practical checklist for making sure AI assistants can find and describe your business accurately.28 Aug 2026 · 4 min readRead →Glass-walled corner cabin in a modern corporate officeStrategy & Growth

What A Strategy Audit Covers, And When You Need One

A strategy audit shows what is holding your brand back and what to fix first. What it covers and when you need one.19 Aug 2026 · 3 min readRead →
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Before You Ask

Frequently Asked Questions

How are the articles grouped?

By industry: Real Estate, B2B, Healthcare and Lifestyle. Ideas that work in any business, such as positioning, pricing and AI search, sit under Strategy & Growth.

Who writes the articles?

Our strategists. We write about what we see working, and what does not.

Where do the numbers come from?

From published research and public data, named in each article so you can check them. When something is our view rather than a finding, we say so.

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Yes. Send it on WhatsApp. We write about the questions we hear most often.

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