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The Journal · Healthcare

Healthcare

For hospitals, clinics, doctors, diagnostic labs and wellness brands.

Physiotherapist treating a patient's shoulder
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Physiotherapy Clinic Marketing: Getting Found After An Injury

People look for a physiotherapist when they are in pain and want help fast. How to get found, build trust and keep patients.

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Recent Articles

Nurse reviewing patient records at a deskHealthcare

Website Mistakes That Cost Clinics Appointments

Many clinic websites look fine but lose patients quietly. Ten common mistakes and how to fix each one.29 Sep 2026 · 3 min readRead →Doctor and patient reviewing a treatment plan on a tabletHealthcare

Google Ads For Clinics: What To Measure Beyond Cost Per Lead

A cheap lead is not always a good lead. What clinics should measure in Google Ads, from appointments to treatment value.15 Sep 2026 · 3 min readRead →Guest at a preventive health body scanHealthcare

How Trust Affects Pricing For Health Brands

In healthcare and wellness, people rarely choose the cheapest option. They choose the one they trust, and pay for it.08 Sep 2026 · 4 min readRead →CT scan room in a modern diagnostic centreHealthcare

Marketing For Diagnostic Labs And Preventive Health

Diagnostic labs compete on trust, convenience and price. What patients look for, and how smaller labs can stand out.06 Sep 2026 · 3 min readRead →Hospital leader and doctor talking on a glass walkwayHealthcare

Brand Positioning For Hospitals: Five Clear Approaches

Most hospitals say the same things. Five clearer ways to position a hospital so patients and referring doctors remember it.27 Aug 2026 · 3 min readRead →Dentist explaining an X-ray to a patient in the chairHealthcare

How Dental Clinics Can Win Implant And Aligner Patients

Implants and aligners are big decisions for patients. How to earn trust, answer cost questions and turn enquiries into treatment.24 Aug 2026 · 3 min readRead →Calm lobby with a curved wall, water garden and lanternsHealthcare

Wellness Brand Marketing: Building Trust Without Health Claims

Wellness brands cannot promise cures, and buyers distrust those that try. How to build trust with proof, people and clarity.16 Aug 2026 · 3 min readRead →Bright hospital waiting area with patients and staffHealthcare

Hospital SEO: How To Rank For Treatment Searches

Patients search for treatments, not hospital names. How to rank for the treatments you most want to grow.13 Aug 2026 · 3 min readRead →Surgeon in scrubs under operating theatre lightsHealthcare

Personal Branding For Doctors: Where To Start

Patients choose doctors they feel they know. A simple, rule-aware way to build your personal brand without hard selling.01 Aug 2026 · 4 min readRead →Nurse talking with a patient beside a sunlit windowHealthcare

How Clinics Can Get More Patients Without Discounting

Discounts bring price shoppers, not loyal patients. Seven practical ways to grow patient numbers while keeping your fees.29 Jul 2026 · 4 min readRead →Doctor explaining treatment options to a patientHealthcare

What Patients Check Before Booking A Specialist

Before booking, patients check reviews, credentials, location and how easy you are to reach. What they look for at each step.26 Jul 2026 · 4 min readRead →Clinic front desk team checking in a patientHealthcare

Google Business Profile For Clinics: A Practical Checklist

A step-by-step checklist to set up and improve your clinic's Google Business Profile so more nearby patients find you.23 Jul 2026 · 4 min readRead →Doctor and colleague talking as they walk through a hospitalHealthcare

How To Choose A Healthcare Marketing Agency In Delhi

Ten questions to ask before you hire a healthcare marketing agency, and the warning signs that tell you to keep looking.20 Jul 2026 · 4 min readRead →
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